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Podcast: The CMO Podcast
Episode: Samantha Maltin (Sesame Workshop) | Passion for Your Company's Purpose
Description: Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop. Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder.Samantha has an extensive media marketing resume working with such big names as Nickelodeon, MTV, and A&E. She got her start with Sesame Workshop 3 years ago.In this conversation from the 2022 Cannes Lions International Festival of Creativity, Samantha discusses how important it is to align yourself with a company whose purpose matches up...