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Podcast: Making Sales Social Podcast
Episode: Brent Adamson - It’s Not What You Sell, It’s How You Sell
Description: Brent Adamson joins The LinkedIn Whisperer Brynne Tillman to explain why the best way to stand out from your competitors in the sales industry is by mastering how you sell your product or service.
Listen as he explains how the window of opportunity to differentiate your brand from the rest based on your solution is narrowing and how the wide availability of solutions available to consumers is actually leading them to experience what he calls “paralysis of analysis.”
Discover what you can do to stay ahead of the “smartness arms race” in an era where customers start to lack confidence in their...