Want to create an interactive transcript for this episode?
Podcast: EARN THE RIGHT with Trevor Young
Episode: 228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian
Description: We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on?
In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders?
To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus.
This is a subject dear to Ashley’s heart, and she has some strong views on it!
Ashley has developed a framework that she calls the Four Pill...