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Podcast: 2Bobs—with David C. Baker and Blair Enns
Episode: How Categories and Positioning Options Might Change
Description: David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was discussed at http://2bobs.com/podcast/how-categories-andpositioning-options-might-change