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Podcast: Business Buying Strategies from The Dealmaker's Academy
Episode: Mailing lists and data
Description: As you know your strongest negotiating move is the ability to walk away. That's how Richard Branson bought Necker Island for $180K rather than the $5M asking price. He made a ridiculously low offer and kept walking away until the seller's motivation increased... and they accepted his offer. You can do the same thing when you have Deal Flow. There's nothing that kills your decision-making ability like scarcity. If you think this is the ONLY deal you will find, then you will pay more than you should. That's one of the...