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Podcast: Can Marketing Save the Planet?
Episode: Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre
Description: “If you didn’t have a marketing budget but you still had the same KPIs what would you do?”
Great question… and one we explore further with founders of the Sustainable Marketing Compass, Alexis Eyre and Paul Randle.
We learn how the question… ‘Daddy is your job good for the environment?’ - led Paul to join the 8 week Cambridge Institute for Sustainability Leadership course, where he met fellow marketer, Alexis Eyre. Determined to be part of the solution, rather than the problem, they recognised that marketing has a lot to add when it comes to behaviour chang...