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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Marketers are Ethical Hackers Prove Me Wrong with Clark Barron
Description: Joining Maria and Gianna this week is Clark Barron, the Demand Generation Manager at Nisos. He has a background in cybersecurity marketing, photography, and independent film, and is an avid gamer. Clark shares his unconventional ways of lead generation through websites. Every marketing campaign might feel like it says the same thing, but Clark defies the user’s expectations to bring in user interest and stand out in the field.
Timecoded Guide:
[05:48] Marketers are hackers of different colors
[09:14] Campaigns that changed the game
[15:08] How Clark tracks his unprecedented marketing camp...