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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Marketing Tactics for Growing Your Business - Even If You're a Low Budget Startup
Description:  One thing that tech startups and most B2B companies have in common is their aversion to marketing.Most prefer to go deep on product development - and then take a ‘build and they will come’ approach to marketing.Not surprising then that so many struggle to get customers - especially in hyper competitive markets.But how can companies with limited budgets compete - even with bigger players?In this episode I'm speaking with Christine Wetzler, Founder and President of Pietryla PR & Marketing, a specialty firm with an international reach.  Th...