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Podcast: The Future Of Work With Jacob Morgan
Episode: Why Your New Ideas Aren’t Catching On and Why You Need to Leverage Friction Theory To Change That
Description: Have you ever wondered why seemingly good ideas don’t get implemented even though people know they are good ideas? As a leader who wants to introduce a new idea or innovation, it can be challenging to convince people to get on board. Loran Norgren, Professor at the Kellogg School of Management and co-author of the book The Human Element: Overcoming the Resistance That Awaits New Ideas. In this episode, we are going to explore the psychological frictions that oppose change. Where so many leaders are obsessed with focusing on value and features, Loran argues that...