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Podcast: Pipeline Visionaries
Episode: Strategies to Drive Brand Differentiation with Maria Pergolino, CMO of ActiveCampaign
Description: This episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.On this episode Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and th...