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Podcast: Startup to Storefront
Episode: Stowed Home - Elissia Sigalow
Description: Stowed was founded on a vision. A vision for a more beautiful living space filled with modern, sophisticated, and luxurious furniture that stands the test of time. Founded in 2017, Stowed harnessed the power of Instagram to build a loyal following. Through a beautifully curated aesthetic on their social media pages, it becomes easy for a customer to see how Stowed's collection can transform their home. However, in an effort to compete with TikTok, Instagram recently rewrote its entire algorithm. Instead of favoring a meticulously crafted grid like Stowed's, the algorithm now prioritizes Reels. Short form videos have completely flipped...