Want to create an interactive transcript for this episode?
Podcast: Foodpreneur with Chelsea Ford
Episode: #27 Getting sales through a major retailer when you’ve got a lot of competition. Here's how.
Description: Send us Fan MailGym Bod’s target market for their high protein, low sugar, ice cream is anyone in activewear who has a sweet tooth!I spoke to Cian Dawson, one half of Gym Bod, who co-founded the brand with partner, Courtney Brown, about selling through a major supermarket chain and gaining market share in a competitive category. Gym Bod has been developed for the mass market, but it wasn’t initially conceived that way. When playing in the highly competitive frozen dessert category, and striving to be profitable, some days (okay… many) c...