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Podcast: Keep Optimising
Episode: GA4 everything you need to know for DTC Marketing with Dan Coleman
Description: Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.If you only pay attention to one GA4 resource - make it this one.Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know. PLUS he shares some resources that will make implementing it and benefiting from it so much easier.Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association...