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Podcast: The Revenue-Driven CMO
Episode: Reframing Sales and Elevating Others - Dennis Yu - Performance Marketing Insiders - Episode # 067
Description: Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of both The Definitive Guide to TikTok Advertising and Facebook Nation. Dennis shares what sales teams need to do to become more effective in today’s market, how to handle inbound and referral leads differently, and what marketing needs to amplify the company online. Takeaways: The best way to drive conversions is to never talk about yourself, instead, you should only have your...