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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 103: Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhy MQLs?If you spend any amount of time on LinkedIn, you might see any number of posts proclaiming that “the MQL is dead”. But Ollie and his marketing team at VanillaSoft don’t think so.In fact, MQLs are the...