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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Influence as Currency in Modern Marketing: Channel Partnerships ft David Brown
Description: David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international B2B marketing field. He joins us as we discuss partnership channel marketing. David believes it's a positive direction for businesses to go in the future of marketing.
Timecoded Guide:Â
In this podcast, David covers:Â
[1:06] The breakdown and variables of channel partner marketing
[13:36] Where your program partners are and what they need from you
[21:24] Tactics to enlist new partners for small companies
[35:19] Ho...