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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How Humor Can Drive Multimillion Dollar Sales
Description: There’s an old show biz saying that goes ‘always leave them laughing’ . Turns out that this can also be applied to growing sales.In a hyper competitive market, brands need to do more than simply ‘think outside of the box’ in order to get the attention of customers - let alone close sales.That led one smart marketer to see the potential in combining humour with a sales message. The results have been remarkably successful.Today I’m speaking with Joseph Wilkins, founder of Funny Sales Videos, where he and his team create refresh...