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Podcast: Perfume Room
Episode: 49. Fragrance Brands *Should* be Educating the Consumer (w/ Floral Street Founder Michelle Feeney)
Description: Veteran beauty exec turned fragrance founder Michelle Feeney is in the Perfume Room today. Michelle's illustrious background in the industry spans everything from launching Creme de la Mer, spearheading the MAC AIDS initiative as the VP Communications, and later becoming the CEO of St Tropez. Today, she is the Founder and CEO of Floral Street, a fragrance brand known for its sustainable packaging and ingredients. Michelle and I chat about everything from her glam PR life in NYC in the 90s, the process of collaborating with renowned Master Perfumer Jerome Epinette, Floral Street’s expansion into the home space, ho...