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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Preparing to Migrate to Google Analytics 4
Description: Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing.
What is Google Analytics 4 and why do we need to move to it?
1995 - Urchin created
2005 - Purchased by Google, becoming Google Analytics.
2011 - New version
2012 - UA unveiled
2020 - GA4
How is it different from Universal Analytics—aka GA 3?
It's hard to explain over audio, but there are two main things:
Ins...