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Podcast: Beverage Trade Network
Episode: Episode 30 : Developing a Compelling PR Narrative for Cannabis Beverage Brands - Lisa Weser
Description: A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help in turning ideas into a story that you can share with potential investors and consumers. The core ideas of cultural trends are weaved into such stories, which makes them much more real and appealing from a consumer point of view. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connect with a new consumer demographic. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats...