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Podcast: Traction Podcast
Episode: Winning During a Downturn – 7 Lessons From Building Gong to $7 Billion with Udi Ledergor at Gong
Description: On this episode, host Lloyed Lobo of Boast.AI welcomes Udi Ledergor, CMO at Gong. Â With massive shifts and uncertainty in the markets, most companies are working on defensive plans such as reducing spending and increasing cash. Â Defensive strategies might help companies survive, but in order to exit the current climate in a market-leading position, companies must learn to play offense. Â Udi shares his ideas on how to play offense during a downturn. He covers marketing topics such as demand, brand, channels, team, tools, and metrics. Â ...