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Podcast: MTM Visionaries
Episode: DoorDash CMO on The Participatory Era
Description: Kofi Amoo-Gottfried, CMO of DoorDash knows that to delight fans of cuisine, culture, and sports, his team must create all-inclusive experiences. The “Participatory Era” requires multi-faceted talent and teams who can produce customer-focused, fun, relevant, and metrics-driven content. In this conversation, Kofi discusses the collaborative campaign with the NBA, “The Greatest Order of all Time (GOOAT),” and how to foster cultures of innovation that nurture large-scale innovation.Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every...