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Podcast: Charged Up Studio Podcast
Episode: Crack The Personality Code
Description: By understanding your customers, you gain the ability to create a message that really resonates with them. One of the first steps of marketing is to try and understand as much about your audience as you can. You want to know why they get up in the morning, their deepest fears, and what their core values are.By figuring out what makes your customers tick you gain the ability to figure out exactly why they NEED your business, and you become better able to tell them how your business is suited to improve their lives....