Want to create an interactive transcript for this episode?
Podcast: Charged Up Studio Podcast
Episode: Brand Archetypes
Description: Brand Archetypes - What are they and how can they catapult your brand into the next stratosphere? Brands involve more than a look, a sound, or a smell. What most small businesses do not understand is that for a brand to truly resonate, it needs to connect with its audience in a deep and meaningful way in order to build authenticity, loyalty, and trust. Our guest on Episode #12 is the Mob Boss herself, Amy Zander, founder of Zeedia Media.Amy has made it her mission to introduce small and large business entrepreneurs to the concept of Brand...