Want to create an interactive transcript for this episode?
Podcast: Charged Up Studio Podcast
Episode: The Science Behind Buyer Behavior
Description: “We don’t buy products because of what they do. We buy them because of what they mean.”Our guest this week on Charged Up Studio literally wrote the book on understanding consumers and their buying habits. Michael Solomon is an Author, Scholar, and Public Speaker. He advises global clients in leading industries such as apparel and footwear for well-known brands like Calvin Klein, Levi Strauss, Under Armour, Timberland, eBay, Philadelphia Eagles, DuPont and many, many more on marketing strategies to make them more consumer centric. Today, we discuss his book “The New Chameleons: How To Connect With Con...