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Podcast: My Worst Investment Ever Podcast
Episode: Ralph Burns – Create Value First, Then Sell
Description: BIO: Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow.STORY: Ralph spent $30,000 to build a membership site and got over 10,000 email subscribers, but only two people paid when he launched the site.LEARNING: Do your research. Create a minimum viable product first to test the market. “All the traffic in the world doesn’t matter if your offer sucks. You have to have something that pe...