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Podcast: The Programmatic Digest
Episode: 96. Therran Oliphant Shares 3 Actionable Insights in This Changing Programmatic Landscape
Description: We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei's corner. Therran is the Vice President of Data and Technology at Essence Global. In today's episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately. Timestamp: 02:14 - Therran's Introduction 09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry 12:39 - Therran's Thoughts on Privacy...