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Podcast: The Jewelry District
Episode: Episode 76: Mark Smelzer
Description: In This EpisodeYou’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with Mark Smelzer, chief content executive of Jewelers Mutual and JCK’s former publisher.Show Notes01:33 The hosts welcome their guest, Mark Smelzer03:30 Mark talks about his background in the jewelry business07:00 Mark recalls his first impressions of the industry10:10 The role of print today13:15 The shift to content marketing19:30 Mark’s prediction on jewelry sales21:20 What can we do better?23:5...