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Podcast: The Brand Marketing Show
Episode: Why Purpose Driven Brands Win Big
Description: The last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that's aligning themselves with solving world hunger, fighting against pollution and climate change or improving their local community, brands are embracing their own values and building a business around making a difference. "The brands that will thrive in the coming years are the ones that have a purpose beyond profit." Richard Branson And it ma...