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Podcast: THRIVE, a Paychex Business Podcast
Episode: Aviation Gin Sr. Brand Manager Talks Ryan Reynolds, Social Media, and Influencer Marketing
Description: With an influencer like actor Ryan Reynolds, who would ever doubt the success of the spirits brand Aviation American Gin? But Senior Brand Manager, Adrian Molina, says there’s much more to influencer marketing than a big name. Hear as he shares with Gene Marks about his experience working with Reynolds – as an influencer and creative partner, why he feels it’s so important to find an influencer who is truly invested in the success of a brand, how social media can be used as a listening tool, and the importance of knowing the impact of your marketing plan.