Want to create an interactive transcript for this episode?
Podcast: EARN THE RIGHT with Trevor Young
Episode: 230: Unlocking & shaping your ideas through deep content, with Sonja Nisson, School of Valuable Content
Description: To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas.
One way to do this is by producing 'deep content' that sparks conversation and attracts an audience.
Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK.
In this episode, Sonja and I get philosophical about creating content that matters.
Sonja calls it 'deep content'.
Deep content positions you, unequivocally, as the expert in your field, she says.
It shows your commitment...