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Podcast: The Revenue-Driven CMO
Episode: Protection Money for Your Brand - Matt LeBaron - Performance Marketing Insiders - Episode # 068
Description: You need to protect your brand, which costs money but you’re overpaying! Matt LeBaron is the Founder and CEO of Revvim and the CEO of New Day Consulting, LLC. Matt is a database architect turned growth marketer that has been involved in Online Startups since 1997. You’ll hear about how to protect your brand better while spending less, how to combat conquest campaigns, and what new martech tools can be doing for your company. Takeaways: Companies are spending way too much money on brand search. While you do need to protect your brand from...