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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Overcoming Startup Go-To-Market Hurdles with CMO & Advisory Board Member Carol Meyers
Description: Carol Meyers is an Independent Board Director, Advisor, and Investor. She has held CMO positions at companies like Rapid7 and LogMeIn, along with numerous consulting and advisory positions at cyber startups. Carol develops go-to-market plans that drive growth and strategy in businesses. In this episode, she shares her wisdom for building a successful go-to-market strategy…and career, covering inbound marketing, target audience development, start-up hiring, and career self-confidence. Â
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Timecoded Guide:Â
[01:59] Struggles faced and advice for young women starting out in tech
[03:28] Carol’s components of a go-to marketing plan
[12:10] Who to p...