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Podcast: Lenny's Podcast: Product | Career | Growth
Episode: The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)
Description: What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one!—Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-legendary-brands—Where to find Arielle Jackson:• Twitter: https://twitter...