Want to create an interactive transcript for this episode?
Podcast: How Leaders Lead with David Novak
Episode: #96: Jesse Cole, Savannah Bananas Owner—Attention Beats Marketing
Description: You can have the very best product, service, or cause in the world, but in order for it to really succeed, you need to be able to get people’s eyes and ears on it. You need their attention. But it’s harder than ever to get it.Fortunately for us, this episode features Jesse Cole, the Owner of the Savannah Bananas baseball team. He is an absolute genius at getting attention. And even better, he knows how to turn it into lasting loyalty.The B...