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Podcast: Can Marketing Save the Planet?
Episode: Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III
Description: “If people are aware… they can make a conscious choice.”
When enjoying a delicious chocolate treat, like most, it’s unlikely you’ve pondered where the cocoa comes from, whether farmers have been paid fairly, or whether production is fuelled by child labour and modern slavery. The reality is that 1.6M children are working illegally on chocolate farms in Africa - and a minimum of 30,000 are kept as modern slaves. Sobering statistics that broadly haven’t changed that much over decades, and even centuries.
The good news is, Tony’s Chocolonely exists to change this.
In this p...