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Podcast: Marketing Trends
Episode: Making the "People Connection" With Mariana Prado Cogan, CMO, People.ai
Description: Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.Tune in to learn:About Mariana’s unique upbringing in Mexico City (7:32) The biggest challenge of being a CMO (21:20...