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Podcast: Unofficial Partner Podcast
Episode: UP264 Anatomy of a Saint
Description: Who, or what, is a Southampton (Saints) fan? It's a trickier question than it first appears, because when the sports business conversation moves to describing fans, it often refers to them as a homogenous blob of cliches and replica shirt wearing stereotypes. In reality, obviously, they are a collection of individual people, with different reasons for supporting a club. This makes pleasing them difficult. And this is the job of today's guest Sarah Batters, Director of Marketing and Partnerships of Premier League club Southampton.Do the normal marketing tropes of funnels and customer acquisition strategies apply...