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Podcast: The Ad Podcast
Episode: Episode 2 - Jeff Weiser - Chief Marketing Officer - Shopify
Description: In this Episode we travel north to Toronto to visit the marketing world headquarters of Shopify and speak to their chief marketing officer Jeff Weiser. In the episode we cover a range of topics including what it means to be a business owner today; traditional CMO's watch out, the quants are coming, how does a influencer like Kylie Jenner build a billion dollar business on the Shopify platform and the origins of the company.