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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Justin Zimmerman: Happy Partners Mean Happy Customers. How To Attract, Develop And Grow Happy Partners?
Description: Justin Zimmerman, founder of Partner Playbooks. Justin helps companies scale their predictable, profitable partnership revenues through partner playbooks. We dig into what it takes to be an effective partner. We delve into #ecosystems and customer centric models that solve for customer value which then translates into revenue value and compare that with channel sales.
We look into the crystal ball to try and understand what is going to change, how we are going to have to adapt and the future of sales and partnerships because of advances in marketing, integrations/APIs. If you're a direct salesperson, maybe...