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Podcast: Business Owners Radio
Episode: 132 MARKETING | How to use content marketing to attract and close your most desirable customers. w/Laura Gale.
Description: Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.<...