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Podcast: Business Owners Radio
Episode: 100 BRANDING | How to build a powerful brand in a digital world. w/Bernhard Schroeder.
Description: Bernhard Schroeder, Director of the Lavin Entrepreneurship Center Programs at San Diego State University, shares insights from his book Brands and BullS**t. Excel at the Former and Avoid the Latter. Find out how to build a brand that creates such a powerful connection in a customer’s “mind and gut” that they feel there is no substitute for your product or service. Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Website | F...