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Podcast: Business Owners Radio
Episode: 98 MARKETING | How to attract and close the rationally irrational customer. w/Steve Mckee
Description: Steve Mckee, Founder, and President of McKee Wallwork & Company, an award-winning integrated marketing firm, and author of Power Branding: Leveraging the Success of the World's Best Brands, and When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It, shares insights on how to understand the non-rational ways your customers and prospects make decisions. Learn how to apply this knowledge to your marketing efforts to attract more of the right customers, and close more sales.Listen and subscribe on Apple Podcasts, Spotify, Google...