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Podcast: The Programmatic Digest
Episode: 97. How to Prepare for Signal Loss with Sarah Polli
Description: We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah's Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch A...