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Podcast: Taste Radio
Episode: When Faced With Failure, XCJ Froze… And Built A Multi-Million Dollar Brand
Description: When Jen Liao and Caleb Wang saw their dream business in peril, they froze. The reaction, it turns out, was brilliant. Liao and Wang are the founders of XCJ, a surging brand of frozen foods inspired by Chinese street cuisine. The couple, former corporate executives, launched XCJ as a Seattle-area restaurant in 2018 and it quickly became a popular destination among local residents thanks to its authentic Chinese soup dumplings. Yet its early momentum was threatened by the rise of Covid-19; in response, Liao and Wang stopped serving hot takeout meals and instead began delivering bags o...