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Podcast: Let's Talk Loyalty
Episode: #266: "Sleep Number" Leverages Loyalty to Drive Advocacy
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode features an award-winning loyalty program for people who value an exceptional night’s sleep!*Sleep Number* is a 35-year-old retail brand that achieved revenues in excess of $1.85 Billion in 2021. The company operates over 650 stores in 50 states in North America, and seems to be going from strength to strength!In this episode, we discuss their Inner Circle Rewards program and its role in driving customer advocacy....