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Podcast: The Revenue-Driven CMO
Episode: The State of TikTok Ads in 2022 - Ben Lisca - Performance Marketing Insiders - Episode # 069
Description: This week’s episode is a little special because it’s an excerpt from The Growth Clinic, WebMechanix’s weekly community call where they feature marketing leaders and cover the most important topics in marketing. This week’s expert is the Paid Social Manager at WebMechanix, Ben Lisca. Ben came from the world of affiliate marketing and has a wealth of knowledge when it comes to using TikTok in your advertising. You’ll hear about optimizing your ROAS, how to make great TikTok ads that convert, and what tools to use to inform your ads.  Takeaways: ...