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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Finding Success Under the Product-Led Growth Umbrella with Breezy Beaumont
Description: Breezy Beaumont, Head of Growth at Correlated, takes us into the new and noteworthy world of product-led growth this week. Breezy walks us through the essentials of what product-led growth (PLG) is, top strategies in the PLG world, marketing team tactics for PLG cyber companies, and how data looks differently with this go-to-market strategy. Is the secret to tackling the market hidden in product-led growth? Breezy helps us uncover the mystery!
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Timecoded Guide:
[00:00] Introducing the (still relatively new) concept of product-led growth companies
[05:38] Implementing PLG go-to-market strategies in the cybersecurity industry