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Podcast: The Accidental Marketer Podcast
Episode: S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
Description: The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Â Marketing and Sales will collaborate better and adjust segmentation strategies to work in "the real world." Â When executed well, these segmentation strategies will boost sales, deepens customer relationships and lead to a host of additional benefits.