Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: How Marketers Can Help Buyers Make Better and Informed Decisions
Description:
How can marketers help buyers make better and more informed decisions? That’s the subject Jonathan and Brett tackle today. They discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find. 0:00 Introduction 0:56 Conversation with JG 3:00 In-person team meeting 4:36 Consumer buying decisions 9:22 B2B buyers 11:00 Purchasing software 16:48 Invest in c...